S1: For this module, we’ll explore the intricacies of forming a webinar presentation.
It might seem difficult at first but if you follow these steps that I’m going to share
with you, you’ll find it to be easier.
S2: Your presentation should always have a structure. The reason for having a
structure is so that your presentation has a flow. A flow is important to not make
your presentation seem disjointed. If it were disjointed, you might throw off the
audience.
Even stories like movies and works of literature have an arc that they follow. A story
arc goes way back to ancient Greek dramas and still significant now and will continue
to be significant in years to come.
A webinar presentation may not follow the same structure and arc, but the idea of it
is somewhat similar and can be applied. The common structure of a story, without
delving into specific details, is an introduction, a build-up, and an ending. This
structure can be applied to your webinar presentation.
You need a structure to have a flow. Without flow, your presentation will be
confusing. It would be hard to follow and would throw people off. A flow allows
people to take in information comfortably. Furthermore, important details that you
want to share will have a higher impact with the best build-up.
Structure is important and fortunately, it’s not hard to follow.
S3: Do remember the importance of the introduction. This determines the
audience’s perception towards the webinar presentation.
Welcome the audience and thank them for their participation. Then hype them up a
little bit by giving encouragement. This is the warm-up of your presentation.
Then, move on to introducing yourself. You must be friendly and personal here. Even
though you cannot really see the physical audience unlike in a real seminar, you
must remember that they are there. So, put on the best smile and introduce
yourself. Tell the audience your name, your nickname, it’s best if you have one, for
example, “Hello, my name is James Smith, but you can call me Jim.” It creates
affability.
Then tell the audience what do you do for a living, your company’s name if you
want, your credentials, and everything else that would bring yourself closer to the
audience. But bear in mind to not spend too much time introducing yourself.
Next, introduce a bit about the presentation. Tell them roughly how long it’s going to
be, and inform them of a Q&A session at the end. If you have a particular method of
presenting, let them know, too.
S4: The audience would now want to know what to expect from your presentation.
Tell them a bit of your content. Share what your contents are about and tell them
what you are going to talk about. This is so that the audience knows roughly how
long your presentation is going to be. Most importantly, they know which part is
going to be the ending. The audience would be comfortable if they were to know
when it’s going to end.
Also, promise the audience that their attention will be rewarded. You can do this by
sharing the benefits of paying attention what you’re going to share. At this point,
they already know what they want and why they are listening to you but it’s good to
recite again just to get them more excited. Throughout your webinar presentation,
energy is important. Not just energy from you but also your audience. You have to
keep them excited. And sharing what they’re going to gain from your presentation is
a good way to do so.
S5: Tell your audience of opportunities. They want to know what lies ahead. They
want to know what are the possibilities out there. They want to know what they can
achieve. So, talk about the opportunities.
The best way to do this is to share statistics. For example, if your webinar is about
Facebook advertising, show them the number of Facebook users. Present them with
statistics. If you have visuals for your presentation, you can display the numbers and
statistics with a graph. This is so the audience can get a clearer picture and they can
be excited by the potential of the skills and knowledge they are about to acquire
from you. As mentioned, keeping them energized is key.
S6: It’s best to have case studies prepared. Tell them the success of others pertinent
to the topic you’re presenting. Since you’ve hyped them up by sharing the
opportunities out there previously, this will keep the hype going. These proofs will
keep them hooked and for them to be inspired. You might need to do a little bit of
research for this part. But try your best to avoid disregarding it. It adds the impact of
your presentation and your contents.
However, remember to not share too many. If you discuss too many case studies,
you will bore your audience. They are your audience because they want to learn
skills, not studying history.
S7: As mentioned, personality is important. Now, it’s time to be more personal than
just being affable. Share your stories. The “before and after” stories. This is so that
the audience can relate and even be inspired. The best story is, of course, a success
story. What they want to hear is a “rags to riches” story. Tell them of the struggle
you had, of everything you went through before. By doing this, you are reeling the
audience in as they can relate to the past you.
At the end, tell them of your success. Tell them how your problems were solved. The
idea of doing this is to establish and make clear where you were and where you are
now. Essentially, they want to know if they can do it, too.
S8: And assure them they can do it, too. They need reassurance. Tell the audience of
their potential. The purpose of being personal is so that you can get across the
message, “If I can, you can, too.”
What you need to do is to encourage the audience. Encourage them to be
committed and to work hard. You’ve already told them of the how and of the
opportunities for them, it’s time for them to give the push. The whole point of a
presentation is to make the audience know that once you have the know-how and
the tips, it is not difficult to do.
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