S1: In this module, I will teach you the secrets in how to make your webinars evergreen
and automated. When you are getting longer time in the webinar business, recording
live for every single one of your webinars can be tiring.
For example, if your target audience is the European audience but you are living in Asia,
recording live every time in the midnight to cater to their time is not a good idea for a
long-term solution. This is why you need make your webinars evergreen and automated.
S2: Regardless of what kind of webinar software you use, they provide flexible time
zone. It is easier to conduct your webinar according to the time zone of your target
audience. Schedule your webinars accordingly, and you are good to go.
Another great feature for the audience is the software provides local viewing time. It is
proven that conversion rate for the webinar is higher with local viewing time displayed
for them.
S3: It is important to do split test for your webinars as well, it is very common with the
split test service comes with the webinar software. Test things out, learn your mistakes,
and improve it for the next time.
The element you need to test is the opening. First impression is really important in the
seminar or webinar business, get ready and show your best at the moment you show up
on the screen.
The next element will be the closing. The closing is usually important because that is
where you start the call to action to close a deal. You will need to test the different
prices of your product and the selling techniques you use. For example, would a 297-
dollars sell better than a 397-dollar product?
Last thing to test is the length. You need to know exactly how long the audience will stay
with you throughout the webinar. Record a few times with different opening, closing
and length to do the test, choose the best with highest conversion rate.
S4: You get to use your preferred AutoResponder that you can link to your own account.
It saves time and work for you.
The recommended AutoResponder is Aweber or GetResponse.
S5: You will fall in love with the amazing customer support provided by the webinar
software, you don’t need to attend to the technical problems yourself, the customer
support do it all for you.
Makes your work easier and save your time to refine your webinar.
S6: You might be wondering how often you should make a replay, since it is very
convenient for you to record a webinar with the software. The recommended time for
you is 2 to 3 times a week and 1 to 2 times a day.
For example, schedule your webinars on Tuesday, Thursday and Friday, with the time
9AM to 11AM and, or 8PM to 10PM.
If you make your webinars on every day, it would throw the audience off. Follow the
recommended time to cater to a time when most people are available. Just because it is
automated, doesn’t mean you can abuse this advantage. The audience would not
appreciate it.
S7:Here are some tips for when you are recording the automated webinars. Keep it
natural.I know it is awkward to speak to no one in front of the webcam, alone. But make
it as natural as possible as if you are really talking to someone. You don’t want people to
know that the webinar is actually automated.
Keep in mind to interact with audience, for the same reason. You can pretend there’s
someone interacting in the chat box with you, you can encourage the audience to
participate in the chat box as well.The automation of the chat box will be taken care of
by the software.
To show the best webinar to your audience, it is best for you to conduct and record at
least 3 or more live webinar presentations beforehand. This way, you can improve your
webinars from time to time.
S8: Here are the 3 most recommended software:
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